In 2008 Richard Mayer received the APA award for "Distinguished Contributions of Applications of Psychology to Education and Training." The article that accompanied this award can be downloaded below. It includes a bio of Richard, plus an article titled, "Applying the Science of Learning: Evidence- Based Principles for the Design of Multimedia Instruction."
In this 2008 article Mayer uses the terminology of extraneous processing, essential processing, and generative processing—and provides key principles for optimizing these various sources of cognitive processing. This article is a must read.
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